Major League Pickleball (MLP) has landed a significant partnership with DoorDash, which will now serve as the league’s official title sponsor. The announcement marks a major milestone in the growing popularity of pickleball and signals the sport’s continued evolution into the mainstream spotlight.
### **A Powerhouse Partnership**
DoorDash, the on-demand delivery giant, has aligned itself with one of the fastest-growing sports in America. As the new title sponsor, DoorDash’s branding will be featured prominently throughout MLP events, broadcasts, and marketing materials. The league will now officially be referred to as “MLP by DoorDash,” a move that reflects both brands’ mutual commitment to innovation, accessibility, and community engagement.
“We’re thrilled to welcome DoorDash as our title sponsor,” said MLP CEO Brian Levine. “Their reputation for fast service, community focus, and nationwide reach aligns perfectly with what we’re building in Major League Pickleball. This partnership will help elevate the league and create more opportunities for players and fans alike.”
### **Elevating the Sport**
Pickleball has exploded in popularity in recent years, attracting players of all ages and skill levels. Major League Pickleball has been at the forefront of this boom, offering a professional platform that showcases top-tier competition, team-based play, and a growing roster of stars. By partnering with DoorDash, MLP is expected to accelerate its expansion through enhanced marketing, fan experiences, and community engagement initiatives.
DoorDash’s involvement brings significant financial support and national visibility to MLP. As part of the sponsorship, fans can expect collaborative promotions, in-app experiences tied to pickleball events, and even player partnerships that integrate DoorDash’s services into the MLP experience.
### **Why DoorDash?**
For DoorDash, this sponsorship reflects its broader strategy to align with culturally relevant, community-driven movements. Pickleball, with its grassroots appeal and rapid growth, fits that vision perfectly.
“This partnership reflects our shared values of accessibility, fun, and community,” said Kofi Amoo-Gottfried, Chief Marketing Officer at DoorDash. “Pickleball is a sport that brings people together—just like DoorDash brings neighborhoods together through food and local services. We’re proud to support MLP’s mission and be part of this exciting journey.”
### **What’s Next for MLP by DoorDash**
With this partnership, MLP is poised to continue its momentum heading into the next season. The league has already expanded to include more teams and players, and its events are drawing increased viewership both in-person and online. The DoorDash deal is expected to lead to new investments in event production, player development, and fan interaction.
As MLP and DoorDash join forces, the partnership sets the stage for even greater exposure and growth—not just for the league, but for the sport of pickleball as a whole.
Whether you’re a seasoned player or a new fan discovering the energy of pro pickleball, one thing is clear: with DoorDash on board, the MLP is delivering excitement like never before.
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